Communicator Awards Recognizes Scott-Macon Equipment Website
The new SMEquipment.com receives Gold Award of Excellence in the Websites – Marketing category
The newly redesigned Scott-Macon Equipment website received the Gold Award of Excellence in the Websites – Marketing category at the 2015 Communicator Awards, the leading international awards program recognizing big ideas in marketing and communications.
Developed by HexaGroup, Ltd. a digital communications agency located in Houston, Texas, the website redesign features a modernized look that is simple and intuitive, while demonstrating the high quality of the Scott-Macon Equipment brand. Built for easy viewing, the site’s responsive web design adapts to all device types and screen resolutions. The addition of the equipment catalog database allows users to search for available equipment and obtain detailed information, including product specifications, images, and downloadable data sheets.
Bob Dimmitt, Senior Managing Director at Scott-Macon Equipment, is proud to have smequipment.com recognized for its marketing capabilities and acknowledge the effort it took to produce such an award-winning site.
“HexaGroup invested the time to understand our company and marketing strategies as well as the dynamics and competitive landscape of our industry before we ever entered the design phase of this project,” he commented. “This approach allowed them to create a website that is incredibly responsive to our customer’s needs while maintaining the flexibility of design for future growth and marketing initiatives.”
Judged and overseen by the Academy of Interactive and Visual Arts (AIVA), The Communicator Awards’ entries are evaluated by their distinction in creative work, and on their merits against a standard of excellence based on the 19-year history of The Communicator Awards, considering the category entered. The 2015 Communicator Awards received more than 6000 entries from ad agencies, interactive agencies, production ﬁrms, in-house creative professionals, graphic designers, design ﬁrms, and public relations ﬁrms.