PRIVACY POLICY
Effective February 11, 2015
This website (“Site”) is owned and operated by Scott-Macon Equipment and/or its subsidiaries and affiliates (“SME,” “we,” “us” or “our”). This Privacy Policy describes how SME may use, disclose and protect information collected through your access to and use of the Site.
1. GENERAL
(a) Consent. By accessing or using the Site, you consent to the collection, use, disclosure, storage and processing of your information and other information received by SME in accordance with this Privacy Policy, the Terms of Use, and as permitted or required by applicable law.
(b) International. The Site may be hosted or operated in countries other than the country in which you reside. Those countries may have different data protection laws and regulations from those that apply in your home country. By accessing or using the Site, you consent to the transfer, storage and processing of your information outside of your home country. Please be aware that the governments, courts, and law enforcement, security or regulatory agencies of a particular country may be able to obtain access to or disclosure of personal information as permitted by the laws of that country.
2. HOW WE COLLECT AND USE INFORMATION
(a) Information That You Provide Directly. We may ask for certain information such as your name, postal address, email address, telephone number, password, third-party social networking service username and password, and other information. We may retain any messages you send through the Site, and we may also retain other information you voluntarily provide to us. We use this information to operate, maintain and provide to you the features and functionality of the Site, and as further detailed below.
(b) Information Collected or Received From Third Parties. We may receive information about you from third parties, including, but not limited to, third-party social networking services. You should always review and, if necessary, adjust your privacy settings on third-party services before linking or connecting them to the Site. We may also collect information about you from our third-party business associates, publicly-available sources and our subsidiaries and affiliates.
(c) Analytics information. We may collect, measure and analyze traffic and usage trends for the Site, and we may use third-party analytics tools (including, but not limited to, AddThis, Google Analytics and ScorecardResearch) to help us (“Analytics Tools”). This allows us to understand, among other things, who is using the Site, how they are using it, and ways to improve the Site. Analytics Tools may use cookies and persistent device identifiers to collect and store information such as time of visit, pages visited, time spent on each page, IP address, and type of operating system used. To learn more about Analytics Tools, please visit:
AddThis
https://www.addthis.com
Google Analytics
http://www.google.com/analytics/
ScorecardResearch
https://www.scorecardresearch.com/
(d) Cookies. When you visit the Site, we may send one or more cookies (small text files containing a string of alphanumeric characters) to your computer that uniquely identify your browser and enhance your navigation on the Site. A cookie may also convey information to us about how you use the Site (e.g., the pages you view, the links you click and other actions you take), and allow us or our third-party business associates to track your usage of the Site. There are at least two different types of cookies: persistent and session cookies. A persistent cookie remains on your hard drive after you close your browser. Persistent cookies may be used by your browser on subsequent visits to the Site. Persistent cookies can be removed by following your web browser’s directions for removal of cookies. A session cookie is temporary and disappears after you close your browser. You can reset your web browser to refuse all cookies or to notify you when a cookie is being sent. However, some features of the Site may not function properly if cookies are disabled.
(e) Log File. Log file information is automatically reported by your browser each time you access a web page. When you access or use the Site, our servers may automatically record certain log file information, such as your web request, Internet Protocol address, browser type, referring/exit pages and URLs, number of clicks and how you interact with links on the Site, domain names, landing pages, and pages viewed.
(f) Clear GIFs/Web Beacons. Clear GIFs (also known as web beacons) allow for the tracking of a user’s response to an email or usage of a website in a manner that does not reveal personally identifiable information. We may use clear GIFs or similar technologies to assess responses to emails and usage of the Site. For example, we may use clear GIFs to track when emails are opened and which links are clicked by recipients. You can disable the ability of clear GIFs to capture information by blocking cookies.
(g) Device Identifiers. When you access or use the Site using a mobile device, we may access, collect, monitor and/or remotely store one or more “device identifiers,” such as a universally unique identifier (“UUID”). Device identifiers are small data files or similar data structures stored on or associated with your device that uniquely identify your device. A device identifier may consist of data stored in connection with the device hardware, operating system or other software, or data sent to the device by us. A device identifier may convey information to us about how you browse and use the Site. A device identifier may remain persistently on your device to enhance your navigation on the Site. Some features of the Site may not function properly if use or availability of device identifiers is impaired or disabled.
(h) Advertising Identifiers. Advertising identifiers are unique strings associated with your mobile device that are provided by the operating system. Advertising identifiers may be modified or disabled by users in the operating system’s settings.
(i) Location Data. When you access or use the Site using a mobile device, we may access, collect, monitor and/or remotely store “location data,” which may include GPS coordinates (e.g. latitude and/or longitude) or similar information regarding the location of your device. Location data may convey to us information about how you browse and use the Site. Some features of the site, particularly location-based services, may not function properly if use or availability of location data is impaired or disabled.
(j) Commercial Communications. We may use the information we collect or receive to communicate directly with you. For example, we may use the information to send you emails containing newsletters, promotions and special offers. We may also use the information to send you service-related notices (e.g., account verification, technical and security notices).
(k) Use of Certain Service-Type Information. We may use information from cookies, log files, device identifiers, location data and clear GIFs to: (i) remember information so that you will not have to re-enter it during your visit or the next time you visit the site; (ii) provide custom, personalized content or information; (iii) monitor the effectiveness of the Site; (iv) monitor aggregate metrics, such as total number of visitors, traffic and demographic patterns; (v) diagnose or fix technology problems; (vi) provide advertising to your browser or device; and (vii) conduct research or surveys.
(l) Use of Information with Your Consent. We may use your information for any other purpose for which you provide consent.
(m) Combining Information. We may combine any of the information we collect from or about you, from one or multiple sources, and use it in the manner described in this Privacy Policy.
3. HOW WE MAY SHARE YOUR INFORMATION
(a) Business Associates and Service Providers. We may share information about you with third-party business associates and service providers that perform services on our behalf in connection with the Site. We may also share information about you with any of our subsidiaries or affiliates for purposes consistent with this Privacy Policy.
(b) Business Change. If we become involved in a merger, consolidation, acquisition, sale of assets, joint venture, securities offering, bankruptcy, reorganization, liquidation, dissolution or other transaction, or if the ownership of all or substantially all of our business otherwise changes, we may share or transfer your information to a third party or parties in connection with such transaction or change in ownership.
(c) Necessary Disclosure: Regardless of the choices you make regarding your information and to the extent permitted or required by applicable law, we may disclose information about you to third parties to: (i) enforce or apply the Terms of Use, this Privacy Policy or any applicable end user license agreement; (ii) comply with laws, subpoenas, warrants, court orders, legal processes or requests of government or law enforcement officials; (iii) protect our rights, reputation, safety or property, or that of our users or others; (iv) protect against legal liability; (v) establish or exercise our rights to defend against legal claims; or (vi) investigate, prevent or take action regarding known or suspected illegal activities; fraud; our rights, reputation, safety or property, or those of our users or others; violation of the Terms of Use, our policies or agreements; or as otherwise required by law.
(d) Sharing Information. We may share certain service-type information, including information obtained through tools such as cookies, log files, device identifiers, location data and clear GIFs (such as anonymous usage data, referring/exit pages and URLs, platform types, number of clicks, etc.) with our third-party business associates for the purposes described in the section titled “How We Collect and Use Information.” We may also aggregate or otherwise strip data of all personally identifying characteristics and may share that aggregated, anonymized data with third parties.
4. HOW WE PROTECT YOUR INFORMATION
We take physical, technological and administrative measures to protect the information you provide through the Site against loss, theft, and unauthorized access, use, disclosure or modification. However, we cannot ensure or warrant the security of any information you transmit to us or guarantee that information on the Site may not be accessed, disclosed, altered or destroyed. Email sent to or from the Site may not be secure. You should use caution whenever submitting information online and take special care in deciding what information you send to us via email.
5. YOUR CHOICES ABOUT YOUR INFORMATION
(a) Controlling Your Settings. You can limit your browser or mobile device from providing certain information by adjusting the settings in the browser, operating system or device. Please consult the documentation for the applicable browser, operating system or device for the controls available to you. You can also stop receiving promotional emails from us by following the unsubscribe instructions in those emails. Note that unsubscribe is not available for certain emails concerning your relationship or dealings with us.
(b) Do Not Track. At this time, we do not recognize “do not track” signals sent from web browsers. Third-party services that we use may collect personal information about individual users and their activities over time and across different websites. In some cases, you may be able to disable tracking mechanisms, but doing so may disable certain features of the Site. To disable tracking, please consult the documentation for you browser, operating system or mobile device. For some devices, it may not be possible to disable tracking mechanisms. You may also disable tracking by certain third-party services by opting out:
AddThis
https://www.addthis.com/privacy/opt-out
Google Analytics
https://tools.google.com/dlpage/gaoptout/
ScorecardResearch
http://scorecardresearch.com/optouttag.aspx
6. HOW LONG WE KEEP YOUR INFORMATION
We will retain your information as long as necessary for the purposes outlined in this Privacy Policy, and for a commercially reasonable time thereafter for backup, archival, fraud prevention or detection, or audit purposes, or as otherwise required by law.
7. CHILDREN’S PRIVACY
The Site is not directed to children and is intended for use by adults only. We do not knowingly collect personal information from individuals under 13 years of age. If you are under the age of 13, please do not submit any personal information through the Site.
8. THIRD-PARTY SITES AND SERVICES
The Site may reference or provide links to other websites or resources. If you access any website or resources provided by a third party, our Privacy Policy will not apply. Your interactions with such websites and resources are subject to the privacy policies of the third parties that operate them. Please review those policies carefully to understand how those parties will treat your information.
9. YOUR CALIFORNIA PRIVACY RIGHTS
Under California Civil Code Section 1798.83, if you are a California resident and your business relationship with us is primarily for personal, family or household purposes, you may request certain data regarding our disclosure, if any, of personal information to third parties for the third parties’ direct marketing purposes. To make such a request, please send an email to [email protected] with “Request for California Privacy Information” in the subject line. You may make such a request up to once per calendar year. If applicable, we will provide to you via email a list of the categories of personal information disclosed to third parties for their direct marketing purposes during the immediately-preceding calendar year, along with the third parties’ names and addresses. Please note that not all personal information sharing is covered by Section 1798.83’s requirements.
10. UPDATES TO THIS PRIVACY POLICY
We may update this policy from time to time, and the updated version of this policy will be effective upon posting. Please check this page to review the most up-to-date version of this policy. By continuing to use the Site after an updated version has been posted, you agree that the new policy will apply to you.